The Mastermind Bureau

(This portal is undergoing maintenance - please book demo to see clinic results and hear from a doc)

Using our S.M.A.R.T approach (Social Media Advertising Revolution Technique) we've developed a strategy that gets new patients in the door using emotional selling, key logic principles, deep dive reporting and detailed database targeting.

Chiropractor

Do you need help filling empty appointment slots on your slow days or bringing in more patients to utilize your Chiropractic services as well as other services you may offer such as Laser Therapy?

Physiotherapist

Do you need help acquiring new patients interested in Physio, IMS, Massage Therapy, Acupuncture, Dry Needling, Shock Wave Therapy, Recovery Services and anything else your clinic may offer to patients?

Dentist

Do you need help acquiring people interested in high ticket services for your Dental practice such as Invisalign, Dental Veneers & Crowns?

©The Mastermind Bureau LTD. All rights reserved.

Patient Acquistion

Why Ads Work?

Social media is here to stay. There is around 4.66 billion people that actively use social media today which is around 90% of people who have access to the internet.Now here are the facts when it comes to advertising on social:

  • Everyone uses social media at different times

  • Not everyone is ready to be a customer

  • People make decisions fast when they are ready

And here is why social media ads work so well:

  • Ads pop up when the user is active (stay top of mind)

  • They display daily, reminding patients you're there when they are ready

  • Gives them a clear call to action that is optimized for fast pace learning (Ad ‣ Sales Funnel ‣ Booking a Consultation)

Keys For Success

The Perfect Ad Campaign

There are certain keys to creating successful ads & converting patients from those ads.

  • High Quality Visuals (Image or Video)

  • Invokes Emotions (People buy based on how it makes them feel)

  • Easy to understand (Logically flows from hook to your solution and finally the next step for those interested)

  • Sales Funnel (Guides people to a landing page that keeps excitement high while allowing that person to trust & learn more about your business in a short timespan)

Example from another industry because we respect client confidentiality

Making the most out of your ads

Hyper Targeting

As you may or may not know your activity, online preferences and behaviours are always being tracked online. Social platforms such as Facebook, Instagram and so on have access to databases that store the collection of this information. Now as concerning as this is, you as a business owner, marketing manager or clinic director have the opportunity to use their platform to your advantage allowing you to hyper target segments of people based on all the above. This is great but you are a dentist not an ad expert so it's unlikely you know how to do this.We are fully certified ad experts that are well aware of the targeting intricacies on all these platforms as well as very familiar at effectively showing your marketing message to audiences (groups of people) in order to generate the best results for your clinic/s.

Introduction To Ad Strategy

Dental Marketing

First and foremost we want you to understand that a successful dental advertising strategy has a lot of moving parts that need to work in conjunction to make it flow properly. However for simply explanation sake here is the approach to acquiring new customers from social ads. See simplied strategy steps and diagram below ⤵

  1. We create or curate ads based on the service you want to market

  2. The ads run on all different platform and placements within each platform (e.g. feed, stories, reels, etc...)

  3. Interested people are directed to a sales funnel which give them no option to aimlessly click (websites do) and instead takes them through a strategic learning process to create a desired result

  4. The people who have visited the sales funnel either become leads/customers or they leave without completing the desired action

  5. The people who leave prematurely are tracked by a pixel; small piece of code allowing us to send another ad directly to that person.

  6. We create a retargeting ad to handle peoples concerns and incentivize them to go back to the sales funnel and complete the desire action that we want (sale, lead, appointment, etc...)

  7. The cycle repeats over and over again with new ads reminding customers that you are there & the best fit when they're ready.

Patient Acquistion

Why Ads Work?

Social media is here to stay. There is around 4.66 billion people that actively use social media today which is around 90% of people who have access to the internet.Now here are the facts when it comes to advertising on social:

  • Everyone uses social media at different times

  • Not everyone is ready to be a customer

  • People make decisions fast when they are ready

And here is why social media ads work so well:

  • Ads pop up when the user is active (stay top of mind)

  • They display daily, reminding patients you're there when they are ready

  • Gives them a clear call to action that is optimized for fast pace learning (Ad ‣ Sales Funnel ‣ Booking a Consultation)

Keys For Success

The Perfect Ad Campaign

There are certain keys to creating successful ads & converting patients from those ads.

  • High Quality Visuals (Image or Video)

  • Invokes Emotions (People buy based on how it makes them feel)

  • Easy to understand (Logically flows from hook to your solution and finally the next step for those interested)

  • Sales Funnel (Guides people to a landing page that keeps excitement high while allowing that person to trust & learn more about your business in a short timespan)

Example from another industry because we respect client confidentiality

Making the most out of your ads

Hyper Targeting

As you may or may not know your activity, online preferences and behaviours are always being tracked online. Social platforms such as Facebook, Instagram and so on have access to databases that store the collection of this information. Now as concerning as this is, you as a business owner, marketing manager or clinic director have the opportunity to use their platform to your advantage allowing you to hyper target segments of people based on all the above. This is great but you are a dentist not an ad expert so it's unlikely you know how to do this.We are fully certified ad experts that are well aware of the targeting intricacies on all these platforms as well as very familiar at effectively showing your marketing message to audiences (groups of people) in order to generate the best results for your clinic/s.

Introduction To Ad Strategy

Chiro Marketing

First and foremost we want you to understand that a successful Chiro advertising strategy has a lot of moving parts that need to work in conjunction to make it flow properly. However for simply explanation sake here is the approach to acquiring new customers from social ads. See simplied strategy steps and diagram below ⤵

  1. We create or curate ads based on the service you want to market

  2. The ads run on all different platform and placements within each platform (e.g. feed, stories, reels, etc...)

  3. Interested people are directed to a sales funnel which give them no option to aimlessly click (websites do) and instead takes them through a strategic learning process to create a desired result

  4. The people who have visited the sales funnel either become leads/customers or they leave without completing the desired action

  5. The people who leave prematurely are tracked by a pixel; small piece of code allowing us to send another ad directly to that person.

  6. We create a retargeting ad to handle peoples concerns and incentivize them to go back to the sales funnel and complete the desire action that we want (sale, lead, appointment, etc...)

  7. The cycle repeats over and over again with new ads reminding customers that you are there & the best fit when they're ready.

Patient Acquistion

Why Ads Work?

Social media is here to stay. There is around 4.66 billion people that actively use social media today which is around 90% of people who have access to the internet.Now here are the facts when it comes to advertising on social:

  • Everyone uses social media at different times

  • Not everyone is ready to be a customer

  • People make decisions fast when they are ready

And here is why social media ads work so well:

  • Ads pop up when the user is active (stay top of mind)

  • They display daily, reminding patients you're there when they are ready

  • Gives them a clear call to action that is optimized for fast pace learning (Ad ‣ Sales Funnel ‣ Booking a Consultation)

Keys For Success

The Perfect Ad Campaign

There are certain keys to creating successful ads & converting patients from those ads.

  • High Quality Visuals (Image or Video)

  • Invokes Emotions (People buy based on how it makes them feel)

  • Easy to understand (Logically flows from hook to your solution and finally the next step for those interested)

  • Sales Funnel (Guides people to a landing page that keeps excitement high while allowing that person to trust & learn more about your business in a short timespan)

Example from another industry because we respect client confidentiality

Making the most out of your ads

Hyper Targeting

As you may or may not know your activity, online preferences and behaviours are always being tracked online. Social platforms such as Facebook, Instagram and so on have access to databases that store the collection of this information. Now as concerning as this is, you as a business owner, marketing manager or clinic director have the opportunity to use their platform to your advantage allowing you to hyper target segments of people based on all the above. This is great but you are a dentist not an ad expert so it's unlikely you know how to do this.We are fully certified ad experts that are well aware of the targeting intricacies on all these platforms as well as very familiar at effectively showing your marketing message to audiences (groups of people) in order to generate the best results for your clinic/s.

Introduction To Ad Strategy

Physio Marketing

First and foremost we want you to understand that a successful Physio advertising strategy has a lot of moving parts that need to work in conjunction to make it flow properly. However for simply explanation sake here is the approach to acquiring new customers from social ads. See simplied strategy steps and diagram below ⤵

  1. We create or curate ads based on the service you want to market

  2. The ads run on all different platform and placements within each platform (e.g. feed, stories, reels, etc...)

  3. Interested people are directed to a sales funnel which give them no option to aimlessly click (websites do) and instead takes them through a strategic learning process to create a desired result

  4. The people who have visited the sales funnel either become leads/customers or they leave without completing the desired action

  5. The people who leave prematurely are tracked by a pixel; small piece of code allowing us to send another ad directly to that person.

  6. We create a retargeting ad to handle peoples concerns and incentivize them to go back to the sales funnel and complete the desire action that we want (sale, lead, appointment, etc...)

  7. The cycle repeats over and over again with new ads reminding customers that you are there & the best fit when they're ready.

The Chiro Clinic

Dr. Corey Graham

walkthrough of clinic results